Keynote Speaker Alan K'necht

Topics

Over the years, Alan K’necht has addressed audiences on a variety of topics in Keynotes, conference addresses and workshops, all with focus of measuring success.

Keynotes

He is able to customize his keynotes or other public addresses to meet your audiences needs. HIs most popular topics are:

  • Optimizing your Analytics for Marketing Success
    Alan presents both historical and current stories of how data has been used over the years to measure success. With this knowledge in hand, attendees learn how use their various analytics tools (i.e. Google Analytics) to evaluate their business projects.
  • The Art of Story Telling for Business Success
    This is ideal for anyone who has to present information both within or outside of your organization. See how to gain your audiences attention and then to leverage it to get your message across.
  • Empowerment Through Data
    Do you collect data? Do you use data in your business decision making process? Then this presentation is for you. By demonstrating how others have used data to understand what is working and not working, attendees will learn, how to put numbers into context thereby giving them meaning, extracting the insights to empower their decision making.

Workshops

For over 20 years, Alan has been running a variety of in person workshops. For the past few years, his workshops are focused on all aspects of Google Analytics.

  • GA4 for End User:
    Since the change in 2023, from Google’s Universal Analytics to Google Analytics 4, users have been confused on how to find the information they want to see and report on. Through a 1 day workshop, Alan takes user through all the key features and how to leverage them to their advantage.
  • GA4 Admin:
    If you are responsible for managing the GA4 account for your organization, there are many advanced features your users may be asking for. During this 1 day workshop, you’ll learn all the key features for managing GA4 to optimization data collection and configuration for your users. This includes: Custom dimensions, custom metrics and custom reporting amount other features.
  • Google Tag Manager:
    Google Tag Manager (GTM) has become an integral tool for configuring GA4 data collection allowing users to collect, format and organize data well beyond what can be done only using GA4’s admin feature.
    This workshop can be both a 1 day or 2day depending on the scope and base knowledge of those attending.

Alan is always willing to customize his presentations for your audience and event. Contact Alan to discuss your event and obtain pricing.

Contact Alan