MnSearch
American Marketing Association – Minnesota
GA4 Unlock the Its Full Potential
Alan: “people don’t understand how to convey data to their customers. Customers can be your boss or an external client”
MeasureMinds
GA4 Audits & The Most Common Errors
Alan: “Do you trust your data? That’s why you need to audit your analytics setup!”
140 Conference Montreal
Measuring Social Media Fire
Alan: “we all been using social to communicate since the day we we were born. We cried and our mom’s responded.”
South Florida Interactive Marketing Association
– Fort Lauderdale, Florida
GA4 vs. Google’s Universal Analytics
Alan: “numbers are just numbers, need to put them into context to give them meaning”
Instantetraining
Social Media Measurement
Alan: “Don’t call it Social Media call it Social Marketing.”
Socialize Toronto 2012
Past, Present & Future: Measuring Social Media’s Impact
Alan: “unless we can define what we are measuring, how can we measure its impact.”